Learning Pages

Anecdotes and Fables

Home | Anecdotes and Fables

Marketing Opportunity

Use this story to illustrate that opportunity may depend on how you look at things

A shoe factory sends two executives to a remote region of a third-world country to study the prospects for business expansion.

One sends an email saying: ‘No opportunities for expansion - no one wears shoes.’

The other emails triumphantly: ‘They have no shoes - tremendous business opportunity.’

Become a member to get early access to new anecdotes and fables.

Support the Learning Pages project | ☕️ Buy me a coffee